Greek mythology in western art and literature Essay

With the rediscovery of classical antiquity in Renaissance, the poetry of Ovid became a major influence on the imagination of poets and artists and remained a fundamental influence on the diffusion and perception of Greek mythology through subsequent centuries.[2] From the early years of Renaissance, artists portrayed subjects from Greek mythology alongside more conventional Christian themes. Among the best-known subjects of Italian artists are Botticelli’s Birth of Venus and Pallas and the Centaur, the Ledas of Leonardo da Vinci and Michelangelo, and Raphael’s Galatea.[2] Through the medium of Latin and the works of Ovid, Greek myth influenced medieval and Renaissance poets such as Petrarch, Boccaccio and Dante in Italy.[1] In northern Europe, Greek mythology never took the same hold of the visual arts, but its effect was very obvious on literature. Both Latin and Greek classical texts were translated, so that stories of mythology became available. In England, Chaucer, the Elizabethans and John Milton were among those influenced by Greek myths; nearly all the major English poets from Shakespeare to Robert Bridges turned for inspiration to Greek mythology. Jean Racine in France and Goethe in Germany revived Greek drama.[2] Racine reworked the ancient myths — including those of Phaidra, Andromache, Oedipus and Iphigeneia — to new purpose.[3] The 18th century saw the philosophical revolution of the Enlightenment spread throughout Europe and accompanied by a certain reaction against Greek myth; there was a tendency to insist on the scientific and philosophical achievements of Greece and Rome. The myths, however, continued to provide an important source of raw material for dramatists, including those who wrote the libretti for Handel’s operas Admeto and Semele, Mozart’s Idomeneo and Gluck’s Iphigà ©nie en Aulide.[3] By the end of the century, Romanticism initiated a surge of enthusiam for all things Greek, including Greek mythology. In Britain, it was a great period for new translations of Greek tragedies and Homer, and these in turn inspired contemporary poets, such as Keats, Byron and Shelley.[4] The Hellenism of Queen’s Victoria poet laureate, Alfred Lord Tennyson, was such that even his portraits of the quintessentially English court of King Arthrur are suffused with echoes of the Homeric epics. The visual arts kept pace, stimulated by the purchase of the Parthenon marbles in 1816; many of the â€Å"Greek† paintings of Lord Leighton and Lawrence Alma-Tadema were seriously accepted as part of the transmission of the Hellenic ideal.[5] The German composer of the 18th century Christoph Gluck was also influenced by Greek mythology.[1] American authors of the 19th century, such as Thomas Bulfinch and Nathaniel Hawthorne, believed that myths should provide pleasure, and held that the study of the classical myths was essential to the understanding of English and Americal literature.[6] According to Bulfinch, â€Å"the so-called divinities of Olympus have not a single worshipper among living men; they belong now not to the department of theology, but to those of literature and taste†.[7] In more recent times, classical themes have been reinterpreted by such major dramatists as Jean Anouilh, Jean Cocteau, and Jean Giraudoux in France, Eugene O’Neill in America, and T. S. Eliot in England and by great novelists such as the Irish James Joyce and the French Andrà © Gide. Richard Strauss, Jacques Offenbach and many others have set Greek mythological themes to music.[1] References 1. ^ a b c d â€Å"Greek Mythology†. Encyclopaedia Britannica. 2002. 2. ^ a b c â€Å"Greek mythology†. Encyclopaedia Britannica. 2002. * L. Burn, Greek Myths, 75 3. ^ a b l. Burn, Greek Myths, 75 4. ^ l. Burn, Greek Myths, 75-76 5. ^ l. Burn, Greek Myths, 76 6. ^ Klatt-Brazouski, Ancient Greek and Roman Mythology, 4 7. ^ T. Bulfinch, Bulfinch’s Greek and Roman Mythology, 1

What is innovation, what influences whether new ideas emerge, and whether they are eventually successful?

Innovation is the introduction of something new. It could be a new idea, a new product, a new design, a new curriculum or a new method. The factors that influence new ideas to emerge are due to consumer wants and needs. People are always looking for ways and means to make life easier. The success of an innovation is usually based on consumer feedback and how user friendly the innovation is. Take for example the innovation of the telephone. The old design was quite bulky and they used the rotary dialing system. When the phone line was busy, you have to redial all the numbers. For an elderly person with finger arthritis, that is quite painful and difficult to do. For a very busy person, it takes a lot of time to dial again and again. Then, the push button telephone with the redial system innovation came. Calling a busy number became easier but if you are busy doing something with your hands. It’s quite difficult to keep dialing or talking on the phone and continues to work by using your shoulders or hands to prop or hold on to the earpiece. So, speakerphones were invented. First it came as an attachment to the phone unit but then it occupied a lot of space on the office table. So, another innovation came in the form of a telephone with built–in speaker. Then the intercom innovation came. Manufacturing plant personnel would find it quite difficult to talk to other personnel through phone. It would be expensive to have so many phone lines for each department within a compound. The intercom system was used so inter department communication would be easier. To having an intercom unit and a phone unit on the office table takes up a lot of space. So another innovation was made. Telephone units with built-in speakers and intercoms were made. Ideas keep coming as the need for new features to help ease communication problems arise. That is why from a rotary dial system, phone innovation has become cell phones with wi-fi and camera features with phonebook, organizer, radio, mp4 music player, alarm clock with world time converter and word document programs.

The Human Rights dimensions of International Petroleum Transactions Article

The Human Rights dimensions of International Petroleum Transactions - Article Example t importantly, the other day companies operating in countries with unpleasant governments had to face tough time because of non-governmental organizations that endanger their most inestimable assets, their good reputation1. The ignorance of human rights’ responsibilities by the multinational companies around the globe in general and the multinational companies specifically operating in unattractive areas are vulnerable to the print and electronic media and nongovernmental organizations. If we study the latest Human Rights Report, it is clear that it indicates the positive role of MNCs in reducing the human rights violations to some extent. However, it was felt that more effort needs to be made to satisfy the cited Medias (print and electronic media) and the NGOs2. Now the international companies realized that business and protection of human beings is necessary to create conducive environment to carry on their businesses. The following publications may provide the readers an insight of corporate responsibilities of International Companies towards protection of human rights in their area of operations: a) Corporations and Human Rights, b) Crackdown in the Niger Delta, c) Human Rights Violations In Nigerias Oil Producing Region, d) The Price Of Oil: Corporate Responsibility and Human Rights Violations in Nigerias Oil Producing Communities and e) The Enron Corporation: Corporate Complicity in Human Rights Violations3. The year 1994 is remembered for a longer period in the history of oil and gas in view of the execution of KEN Saro Wiwa and other human rights’ activists by the Nigerian regime. Soon after the said incident, Shell came under immense pressure and scrutiny of international human rights’ groups and the press. Initially the top notch of Shell denied their hands in executing mentioned human rights activists. Later on, it compelled Shell responsible officials to sit with the Human Rights Groups of United Kingdom to revisit their inhuman rights

Art analyze Assignment Example | Topics and Well Written Essays - 250 words

Art analyze - Assignment Example ation occurs because it will be difficult for the different income groups to intermingle since they tend to frequent vastly different places like schools and restaurants and other social places. This phenomenon will eventually lead to the various groups to identify themselves with different cultures be it music, sports activities or their modes of transport. In today’s society, for example, the affluent members tend to gravitate towards sports such as rugby, polo and golf; listen to classical music and in some instances rock music, while the less affluent tend to participate in sports such as soccer and basketball while listening to mostly rap and r ‘n b music. Personally I have used my various tastes to enforce my own class boundary. There are times when one is in a social gathering of majorly strangers and the small talk engaged in the various groups standing will be topics that each easily relates to. I will naturally be tend to feel more comfortable in groups discussing about soccer and r n; b music than in groups discussing the ongoing Polo tournament or rugby tournament being held in the vicinity. This is one example that one can use to enforce his/ her class boundaries. The other groups will also comprise mostly of people with similar inclinations to certain events or sports activities .These tastes have been natured over time since birth due mostly to the environment they grew up in . This is an inevitable occurrence in society and it can not in any way be described as discrimination. There are times one would like to attend a social function but one feels restricted due to mostly the conditions one is expected to adhere to in order to be allowed in the said event. This can be for instance a ball that one has been invited to for a date but one is required to attend in a white tuxedo. This can be a requirement put in place in order to narrow down to a certain targeted crowd of people whom the host may want to attract for his or her own personal

The Consequences of Stratification Essay Example | Topics and Well Written Essays - 2250 words

The Consequences of Stratification - Essay Example The end of acquisition and accumulation is conventionally held to be the consumption of the goods accumulated--whether it is consumption directly by the owner of the goods or by the household attached to him and for this purpose identified with him in theory. This is at least felt to be the economically legitimate end of acquisition, which alone it is incumbent on the theory to take account of. Such consumption may of course be conceived to serve the consumer's physical wants--his physical comfort--or his so-called higher wants--spiritual, Ã ¦sthetic, intellectual, or what not; the latter class of wants being served indirectly by an expenditure of goods, after the fashion familiar to all economic readers (Grusky, 1994). It is of course not to be overlooked that in a community where nearly all goods are private property the necessity of earning a livelihood is a powerful and ever-present incentive for the poorer members of the community. The need of subsistence and of an increase of physical comfort may for a time be the dominant motive of acquisition for those classes who are habitually employed at manual labor, whose subsistence is on a precarious footing, who possess little and ordinarily accumulate little; but it will appear in the course of the discussion that even in the case of these impecunious classes the predominance of the motive of physical want is not so decided as has sometimes been assumed. On the other hand, so far as regards those members and classes of the community who are chiefly concerned in the accumulation of wealth, the incentive of subsistence or of physical comfort never plays a considerable part. Ownership began and grew into a human institution on grounds unrelated to the subsistence minimum. The dominant incentive was from the outset the invidious distinction attaching to wealth and, save

Censorship on the Internet Essay Example | Topics and Well Written Essays - 2500 words

Censorship on the Internet - Essay Example The Rudd government of Australia wants to introduce the ‘Clean Feed’ project to control internet content. ‘Clean Feed’ aims to censor material on the internet for all Australians, ultimately blocking some forms of content for all individuals, mainly pornography, and possibly other controversial websites on euthanasia or anorexia (Courier Mail; Daily Telegraph). This paper explores the advantages and disadvantages of internet censorship. It argues that the government no longer needs to spend millions on internet censorship, because it cannot achieve the outcomes it aims for, because there are already many ways of accessing controversial and illegal content. Instead, the government should focus on generating a self-censorship policy, which focuses on educating the public, especially schools and parents, in using free internet censorship software and in educating the people about the harms of accessing illicit content on the web. Internet censorship is not enti rely flawed, because the principle behind it is that the internet should be a safe virtual space for everyone, especially children. Children should be protected from pornographic content, and being victims of pornography too (Flood). Flood shows that â€Å"children and adolescents may be shocked or disturbed by premature or inadvertent encounters with sexually explicit material per se† (388). Since the internet has become increasingly accessible and prominent among the youth, the government also has a responsibility to prevent children’s access to pornography online. The Christian Lobby's Jim Wallace tells the Four Corners that he finds it "quite amazing" that anyone would be against the filter plans (Ross). He asserts his own censorship ideals: "The bigger principle here is to establish the principle that the internet is not a free zone and I think that given the movement of technology and given the expectation of society that what the Government is proposing is there fore a good solution† (Ross). He adds: "We've lobbied the Government of course and we've lobbied quite hard. We got the first commitment to this prior to the last election and you know we're happy to see that the Government is delivering on it.† (Ross). Furthermore, many of these sexual websites have viruses and other computer programs that can harm computers. The Rudd government believes that internet censorship can make the internet a more family-friendly environment and a safer place for children to explore. It then aims to filter questionable content, such as pornography, abortion, profanity, sexual content, suicide and any other material that may seem obscene and unfit for children (Courier Mail; Daily Telegraph). It does so in the role of a caring parent, who seeks to guide the moral development of the nation’s children. Internet censorship is not all-encompassing, so it does not entirely obstruct the freedom of speech. Internet censorship is limited in reac h and impact in Australia. The Clean Feed is designed to have two filters, one being a mandatory stipulation for all Internet Service Providers, and this will target illegal web pages, terrorism, and child pornography. The second filter will censor out all material which is rated R material. This filter will be an optional filter for people in the household. This means that internet censorship remains as a form of self-censorship, with options for opting out for some internet

Essey Essay Example | Topics and Well Written Essays - 500 words - 1

Essey - Essay Example The first and perhaps most attractive option that Grant could take would be to accept the positive of chief executive at the Japanese subsidiary. Mr. Hargreaves, the headhunter who had sounded out Grant for the position, was quick to present his offer when Manningham was taken over. Perhaps this is because he expected that Grant would lose his job, but that is not the case in this situation. The job is virtually his; all is has to do is hop on a plane to Tokyo and he would start work immediately. Grant’s wife Helen is of the view that he should not feel responsible for his employees. She also makes the point that he will only be used by Brett until all of CDI’s employees are in place; once this happens, Grant will get the boot. Helen is of the view that Grant should just view Manningham as one step in his career. If he stayed in his current position, then it could hurt the rest of his career, especially if he is fired a short time after the takeover. The second option that Grant could choose would be to stay in his current position at Manningham. This would be the safest option that Grant could take because he would have job security, or at least that is what was promised to him by Geoffrey Brett, the chairman of CDI. Since the takeover, Brett has shown nothing but respect to Grant, so there is no reason to suggest that his position would be under threat in the short term. From CDI’s point of view, Grant is the key to the takeover process going as planned because he has the loyalty of Manningham’s employees already. Grant feels that he cannot leave his employees in the lurch because they have developed mutual trust over the years. Because CDI’s employees would be moving into the workplace as well, Grant needs to be there to reassure his employees that their jobs will be safe. If he was to leave when he was needed most, then it is likely that CDI would relieve many Manningham employees of their position and r eplace them with their own

Same Sex Marriages Should Be Legalized Essay Example | Topics and Well Written Essays - 750 words

Same Sex Marriages Should Be Legalized - Essay Example This paper will argue for the legalization of same sex marriages. Same Sex Marriages Should Be Legalized Every person has a right to pursue happiness and therefore, no person or institution should attempt to deny this right (Sullivan 22). Marriage is a union, which is founded on love, respect, satisfaction, responsibility among other virtues, which guarantee happiness to those who are intending to marry. Different individuals have different needs, which they expect to be fulfilled through marriage and therefore, it is the right of every individual to choose whom they want to marry or get married to. It is therefore wrong and misplaced for any democratic society to try and influence its members to adopt a lifestyle, which they are not comfortable with. As long as the couples are adults and have consented to establish a same sex relationship, the government has a responsibility to grant them all the necessary support so as to facilitate them with an avenue to pursue their happiness. Co ntinuing to illegalize gay marriages will not change these people’s sexual orientation but it will continue to promote the existence of heterosexual marriages that are only there for convenience purposes. In this context, knowing that the society is against same sex marriages, gay men and women will try to cover up their ‘shortcomings’ by entering into heterosexual unions, which may end up contributing to the ever rising cases of divorce and disintegration of families. This is due to the fact that it would be difficult to satisfy their sexual and emotional needs, thereby compelling them to engage in adulterous activities with their same sex counterparts (Sullivan 41). Religion has played a major part in the prohibition of same sex marriages. The church, for example, has continued to maintain that marriage is a holy institution that involves the unification of heterosexual couples only (Rauch 52). This conservativeness of the church is counterproductive especially in the contemporary world, which is facing new challenges on daily basis due to the ever evolving needs of human beings. It is important to understand that we are living in a society that is full of diversity and therefore, not every person agrees with this perception. The church has a right to exercise its discretion while presiding over religious marriages but it does not have the right to dictate how the government should apply secular laws with regard to marriage. There is a clear distinction between the state and the religious organizations. While the state has the overall responsibility of ensuring that every citizen is protected and respected, religious organizations’ responsibility is to provide guidance and to preach the gospel to their followers so they can achieve spiritual nourishment. Therefore, it is important for the government to listen to the people demanding for the legalization of same sex marriages, instead of the church, as they are the ones, who underst and their needs. Legalization of same sex marriages will facilitate the couples with an avenue for child adoption (Rauch 66). It is a fact that gay couples cannot produce children. However, there are numerous children, who are living in children homes without a guaranteed future or a family to depend on. This is especially due to the fact that such children are only taken care of as long as they are below 18 years

Hilton Embraces Collaboration with Information Technology Partners Assignment

Hilton Embraces Collaboration with Information Technology Partners - Assignment Example It was also crucial to embrace collaboration with technology leaders because then, it would be possible to focus more on the company’s core competencies. It is much easier for them to do so without having to worry about things such as systems implementation, research and development practices, and also technological solutions (Webb 1). One of the major problems associated with collaborating with five IT leaders might be their lack of cooperation. It may be hard trying to get these companies to work together and share ideas, and also work through their interdependence (Webb 3). For example; If AT&T and IBM refused to identify each other’s importance, it would be impossible for them to work together for the greater good of the company. Furthermore, it would be a major problem if the IT companies fail to adhere to the governance process that exists in the company. What this means is that, if there is a failure to follow the governance procedures that exist prior to the commencing of the contracts, there might be a loss of contract

Client agreement letter Essay Example | Topics and Well Written Essays - 500 words

Client agreement letter - Essay Example The solution will be clear and simple to understand. Our proposed Fast Works MVP will be a validated solution to on the basis of customer assessment and a comprehensive analysis of the prevailing market according to their savings and retail investments (Greenberg, 2009). On the client’s part, the clients have accepted to provide the information relating to the GE contacts of the frequent suppliers. It is indeed the responsibility of the responsibility of the clients to provide us with the information about their financial positions and their aspirations. We expect the clients to honest and frank about the level of risk that they can withstand in their investments. The clients have accepted to give us a written consent to reach the providers of their present financial plans and their suppliers. Additionally, the clients will sign the agreement on fees and product prices apart from providing the date of signage on the fee agreement. None of our solutions in the present collection costs more than US$200. Clients have accepted to give the details of user acceptance for the tests on services delivered and the prototypes of the solutions. They have accepted that they know where the solution can be accessed and how they can pay for them according to the prices and tariffs (Harrigan and Miles, 2014). The tests on the prototypes will be documented to be read together with the Client Agreement. Now about confidentiality and data protection, we will collect the data concerning the client’s circumstances in the process of our fact-finding. We will keep the clients’ sensitive information securely and confidentially, including the names, addresses and credit card details and will only be able to disclose them with their consents. The data integrity will be enforced within the relational database used to store the clients and suppliers information. The GE issues and problems will

Magna Carta for Students Essay Example for Free

Magna Carta for Students Essay EXPLANATORY NOTE One of the biggest foundations of a progressive nation is an educated population. Development in the different areas of knowledge such a science and technology, business, medicine, social science and others have brought about drastic advancement in our present society. In an increasingly demanding and dynamic global economy, competitiveness, more than an advantage, is a must. As expressed in the Philippine Constitution, education is one of the priorities of the State. Aside from the basic needs such as food, shelter and clothing, it is one of the primary necessities that the State should provide for its constituents. While the private sector is an active participant in the promotion of education at present, the governrnent should still lead in ensuring its quality and accessibility. It should be recognized that the full development of the students is not dependent merely on books and lectures. Aside from providing them with an environment conductive to learning, it is the duty of the State to ensure the quality of education that goes beyond the corners of the classroom; for indeed the true lessons in life are gained in the real world. However, the present formal educational system has, in one way or another, deprived the students of the chance to develop their full potential. This Magna Carta for Students intends to equalize the chance of the students to admission in school and to avail of competent and quality education. It seeks to provide measures to ensure that the students are able to exercise their rights to organize, right to participate in policy-making, right to academic freedom, and right to free expression and information. For these reasons, the passage of this bill is earnestly sought. Senator FIFTEENTH CONGRESS OF THE REPUBLIC OF THE PHILIPPINES First Regular Session ) ) ) HI SENATE Senate Bill No. JUl. -8 A9 :(). :i 911 INTRODUCED BY SEN. JINGGOY EJERCITO ESTRADA AN ACT PROVIDING FOR THE ESTABLISHMENT OF THE MAGNA CARTA OF STUDENTS Be it enacted by the Senate and House of Representatives of the Philippines in Congress assembled: SECTION 1. Students. Title. This Act shall be known as the Magna Carta of CHAPTER I GENERAL PRINCIPLES SEC. 2. Declaration of Policy. It is hereby declared to be the policy of the State to promote and protect the rights of students to enable them to participate actively and effectively in the democratic processes of effective progressive and developmental changes in society. SEC. 3. Guiding Principles. This Act declares the following as basic guiding principles: (a) The formal educational system being the principal institutional mechanism for imparting knowledge and developing skills is given priority attention and support by the govemment. Education is a right and not a mere privilege. It is therefore the responsibility of the State to provide quality education accessible at all curriculum levels. Student organizations enhance democratic processes on the campus. Membership and active which promote and protect students rights and welfare and\or contribute to national development shall be guaranteed by the State and school authorities. Student organizations shall not be subject to rules and regulations that unduly hamper their activities and are prejudicial to their objectives and interests, provided such objectives, activities and interests are with the schools mission. Student councils\governments being the most representative of the studentry and the highest expression of student power on campus shall be consulted in the formulation of school policies directly affecting students. (b) (c) (d) (e) (f) . (g) Student publication shall serve as a principal, medium for free and responsible expression, dissemination of information, and interaction, among the different sectors of the academic community . With their democratic rights guaranteed, students can serve as a potent and cogent force in the countrys social transformation. SEC. 4. Definition of Terms. As used in this Act, the following terms shall mean: (a) Student any person enrolled in school in post secondary, tertiary, graduate and post graduate levels, including vocational and technical education. School any private, public or government-run and funded academic educational institution offering any or all courses in the above-mentioned levels. School campus the totality of all contiguous or proximate buildings, grounds and other facilities designed by the school as areas or facilities for the use of its students. Governing Board the highest policy making body of the school such as: Board of Directors, Trustees or Regents. Student Council/Government the body representing the whole student population in one school or school campus whose officers are annually elected at large by the whole student population pursuant to its constitution and by-laws, if any. Council of Leaders the body composed of the heads of various stUdent organizations chaired by the President/Chairman of the Student Council. Tuition Fee The fee representing direct costs of instructions, training and other related activities, and the use of school facilities. The term other school fees refers to fees which cover other necessary costs supportive of instruction, including but not limited to medical and dental, athletic, library, laboratory, and Citizen Army Training (CAT) or Citizen Military Training (CMT) fees. CHAPTER II RIGHT TO ADMISSION AND QUALITY EDUCATION SEC. 5. Admission. . (a) No student shall be denied admission to any school on account of his/her physical handicap, socio-economic status, political or religious beliefs, or shall pregnant students and certified reformed drug abusers be discriminated against. A student shall have the right to freely choose his/her field of study subject to existing curricula and the instituti. ons admissions policies and to continue his/her course up to graduation except in case of academic deficiency, inability to meet program requirement, or violation of disciplinary regulations which do not infringe upon the exercise of students rights. (b) (c) (d) (e) (f) (g) (b) SEC. 6. Rights to Competent Instruction and Relevant Quality Education. Every student shall have the right to competent instruction and quality education to relevant to his/her personal and cultural development and  that of the nation, and commensurate to the school fees paid, and for state institutions, public subsidies granted. Students shall have the right to make a written evaluation of the performance of their teachers toward the end of the school term. SEC. 7. Right to Adequate Student Services and Academic Facilities. It shall be the responsibility of the school administration to provide the students with adequate student services and academic facilities commensurate to the school fees paid, and for SCUs, public subsidies granted. CHAPTER III RIGHT TO ORGANIZE SEC. 8. Right to Organize among Themselves. Unity and collective effort being fundamental to the realization of common goal and the promotion and protection of common interest, the State recognizes the right of student to organize among themselves . . The rights of student to form, assist, or join any campus organization, alliance or federation, not contrary to the school mission, for their physical, intellectual, moral, cultural, spiritual and political interest shall not be abridged. SEC. 9. Student Council/Government. The State shall ensure the democratic and autonomous existence of student councils/governments. Pursuant thereto, there shall be one student council/government for each school campus, which shall be given recognition by the school, colleges and universities concerned. It shall have its own. set of officers elected in annual popular elections. Every student council/government shall have the right to determine its policies and program on student activities subject to this duly ratified charter or constitution, school rules and regulation, and state policy. SEC. 10. Recognition of and Granting of privileges to Student Organizations. No unreasonable requirements shall be imposed on student organizations seeking recognition. The guidelines concerning recognition shall be formulated by the Student Affairs Office in consultation with the student council. The process for seeking recognition shall begin upon the submission to the Student Affairs Office by the organization concerned on its (1) concept paper and constitution; and (2) a formal letter addressed to the Student Affairs stating that the organizations intent to be recognized. Recognition will be granted by the Students affairs Office upon compliance with the guidelines. There shall be no discrimination in the assignment of school facilities and granting of other privileges to student organizations. Excessive charges for the use of school facilities shall be prohibited. Whenever possible the school administration shall allow stud~nt organizations to use school facilities free of charge. SEC. 11. Coordination of Student Organizations Activities. All on and off campus activities of student organization shall be coordinated by the student council/government in consultation with the Student affairs office. The Committee on Elections (COMELEC) constituted to conduct the election of the officers of the student council/government shall be composed solely of bona fide student of the school. The conduct of the student council election shall be held in coordination with the Student Affairs Office. SEC. 12. Prohibition against the Use of Force and Exaction and Excessive. All campus organization shall be prohibited from using force in initiation and from exacting excessive fees from their members, as well as in their other students activities. CHAPTER IV RIGHT TO PARTICIPATE IN POLICY MAKING SEC. 13. Representation in policy-making process. The student shall be represented in policy-making bodies (other than the governing board) which directly affect their welfare, especially in curriculum review, student discipline and academic standards. The representatives shall be designed by the student council. SEC. 14. Student Initiative and Referendum. The student council/government through a majority vote of all the members of the student body shall have the right to initiate the formulation, modification or rejection of a school policy affecting the students. The proposition for the formulation, modification or rejection of a school policy affecting the students shall be submitted to and approved by a majority of votes casts by all bona fide students of the school in an areas shall be excluded from the power of students on initiative or referendum: (a) admission; (b) curriculum; gc) faculty recruitment and tenure; (d) rules on student conduct and discipline; (e) tuition fees; and (f) scholastic rules (e. g.academic credits and retention and graduation of students). CHAPTER V RIGHT TO FREE EXPRESSION AND INFORMATION AND RIGHT TO ACADEMIC FREEDOM , SEC. 15. Right to be Informed. The right of the student to be given information upon request on matters directly affecting their welfare shall be recog ·nized. SEC. 16. Freedom of Expression. Subject to existing laws and school rules and regulations, students shall have the right to freely express their view and opinions. SEC. 17. Academic Freedom. Students academic freedom shall subject to school rules and regulations and the exercise by the school and members of the faculty of their respective academic freedom, consist of, but is not limited to, the following rights: (a) To conduct research in connection with academic work, and to freely discuss and publish their findings and recommendations; (b) To conduct inquiry in curricular and extracurricular activities within the campus and in appropriate circumstances; (c) To choose a field of study for research and to pursue the quest for truth; to express their opinion on any subject of public or general concern which directly or indirectly affects the students of the educational system; (d) To invite off-campus speakers or resource persons to student sponsored assemblies, fora, symposia, and other activities of similar nature; (e) To express contrary interpretation or dissenting opinions inside and outside the classroom; (f) To participate in the drafting of a new curriculum and in the review or revision of the old; and (g) To participate in the drafting and/or revising of the student handbook which shall include the school rules and regulations, a copy of which shall be furnished the students upon admission to the school. , CHAPTER VI . RIGHT TO DUE PROCESS IN DISCIPLINARY PROCEEDINGS . SEC. 18. Right to Due Process. (a) (b) A student subject tot disciplinary proceedings shall have the right to defend himself/herself, to be heard and to present evidence on his/her behalf before an impartial body. There shall be a Student Disciplinary Board to be composed of two (2) representatives form the school administration, one (1) faculty member, and two (2) students to conduct investigations into and decide on cases student violation of disciplinary standards. The blacklisting, expulsion, suspension and other such disciplinary sanctions that may be taken against a student shall not be valid unless the following rights have been observed: (1) the right to be informed in writing of the nature and cause of the accusations against his/her; (2) the right to confront witnesses against him/her and to have full access to the evidence on the case; (3) the right to defend himself/herself and to be defended by a represented or counsel of his/her choice, adequate time being given for the preparation of a defense; (4) the right to a hearing before the student Disciplinary Board; (5) the right against self incrimination; and (6) the right to appeal adverse decisions of the Student Disciplinary Board to the governing board and ultimately to the appropriate education agencies. (c) The decision in any disciplinary proceeding must be rendered in the basis of relevant and sUbstantial evidence presented at the hearing, or at least contained in the record and disclosed to the student affected. The deciding body must act on its own independent consideration of the facts of the case. The body should, in all controversial questions, render its decision in such a manner that the issues involved, and the reasons for any decision made are clear to the student. (d) Disciplinary sanctions shall be corrective rather publish on a periodic basis acts which are deem violate or school rules and regulations and the corresponding disciplinary sanctions do not violate the rights guaranteed herein and under the Constitution. CHAPTER VII OTHER RIGHTS SEC. 19. Right Against Unreasonable Searches and Seizures. Every student shall be free from any form of unreasonable search and seizure. Except for the following instances no search or seizure of a student shall be deemed valid: (a) (b) (c) (d) (e) Searches made at the point of ingress and egress by authorized personnel of the school. Searches and seizures of illegal article or articles falling in the plain view of duly authorized personnel; Searches and seizures of articles that are illegal, discovered inadvertently by duly authorized personnel; Searches made when the student is about to commit, is committing or has just committed a crime or a serious infraction of the schools rules and regulations; Searches made with a valid search warrant. Articles seized in violation of the here above mentioned provided rights shall not be used as evidence against the student in any disciplinary action that may be brought against him/her. SEC. 20. Access to School Records and Issuance of Official Certificates. Subject to the provision of the following section, every student shall have access to her/him own school record, the confidentiality of which the school shall  ·maintain. He/she shall have the right to be issued official certificates, diplomas, transcript of records, grades, transfer credentials and other similar documents within thirty (30) days from the filing of request and accomplishment of all pertinent requirements. SEC. 21. Unpaid Tuition Fees and Examination. No student shall be prohibited from taking a periodic or final examination because of unpaid tuition and other fees under the established terms of payment prescribed by the school concemed and approved by the appropriate education agency. Students with delinquent fees permitted to take an examination shall nevertheless be subject to the right of the school concerned to withhold the release or issuance of such students school records or of the documents mentioned in the preceding section or to deny such students admission at the next succeeding term or year until the prior delinquencies are fully paid.

Celebrity Endorsement And Its Impact On Sales

Celebrity Endorsement And Its Impact On Sales Results show that celebrity endorsement has a large impact on purchase intention and is infact a causal factor based on the data obtained through this research. All three factors are said to positively affect purchase intention and the results are magnified when all three factors are present. It is seen that the most significant impact is that of physical attractiveness if taken in isolation and the most significant impact is that of celebrity / brand congruence when all three factors are taken into account. What this means is that without physical attractiveness, the impact of the other two factors is negated (in the absence of physical attractiveness, purchase intention will not increase) but the presence of physical attractiveness alone does not have a significant impact on purchase intention. Thus physical attractiveness is an important first step but it is not the most important reason for increase in purchase intention. That belongs to brand / celebrity congruence, which is consistent with previous studies on the subject matter: Choose celebrities which have a good image fit with the brand, otherwise the impact of the celebrity endorsement is minimal. The author concludes by stating that all three are important factors in making an impact on purchase intention through advertisement and thus when choosing a celebrity endorser, all three factors must be taken into account. Celebrity Endorsement and its Impact on Sales Jain (2011) proposes that the increase in celebrity endorsement in the subcontinent in recent years, despite the rising costs is due to the increase in media coverage in the area and the increase in hero worship as well. This has been outlined as the major reasons for increase in persuasiveness of celebrities, which in turn has resulted in an increase in their demand by corporations to endorse their respective brands. The research documents the impact of celebrity endorsement with a focus on the subcontinent, making it pertinent to this study. It is queried as to whether the relationship is always positive or whether there can be negative consequences as well. It is noted that for most brands, the focus has shifted from creating awareness and bringing attention towards their brands to a more contemporary approach, which is to create positive associations within the minds of the consumers and to capture a share of mind, share of heart, share of wallet and share of spirit. This is the essence of branding in todays world and as such, all marketing and advertising actions that are conducted are done so with this end goal in mind. The study researches the idea that celebrity endorsement leads to fulfillment of such goals or are they successful only in capturing the attention of the consumer and creating awareness without moving the consumer to the next stage. Celebrities are thought of as a link between the brand and the consumer and help to ease the process of purchase intention and thus it is imperative that the best celebrity be chosen, the one that is right for the brand and has the potential to create the maximum impact on sales as well as brand equity. As pointed out by other studies, endorsement helps brands to deal with clutter and that is the major reason to use celebrities, instead of everyday men and women in advertisement. One of the major decision criteria which helps corporations choose a celebrity is known as the Q-Rating. This Q rating helps brands to select a celebrity based on the rating that they have with the consumers. This rating is derived, based on a number of criteria but essentially boils down to two: who known is the celebrity and how liked is the celebrity. These two criteria form the backbone of the Q Rating system that helps corporations choose which celebrity is the best fit for their brand. The impact of celebrity endorsement is said to be based on 10 criteria, with the greater the score of the celebrity in each criteria, the greater the impact on sales and purchase intention. Celebrity / Target Market Match: How strongly target market associates itself with the celebrity in question. Celebrity Values: The link between the values of the celebrity and the values of the target audience, thus creating a link for the consumers with the brand. Cost of Celebrity: The cost of the celebrity is generally an indication of the popularity of the celebrity and the higher the cost, the higher the popularity, thus the greater the chance of the celebrity persuading consumers. However the cost should always be compared to the added benefit and the go ahead should only be given if its established that there is sufficient benefit from the increase in cost. Regional Appeal: Different regions may have different appeals within a country and if a product is to be sold throughout the country, it is best to choose a celebrity with relative universal appeal. Celebrity Product Match: The celebrity should be seen as having an image fit with the brand itself, as it is one of the key factors when trying to increase sales. Celebrity Controversy Risk: The greater the chances that the celebrity may be involved in controversy, the lesser the chances that he or she would have a positive long term impact on sales and thus should be avoided. Popularity: The greater the popularity, the greater the chances of brand recall and thus they have a high cost. It should be noted that in order to save cost, popularity should not be forgone. Availability: The best celebrities may not be available due to other endorsement commitments or there is a conflict of interest due to them endorsing a rival brand. In such a case, it is best to move on and choose the next best alternative. Attractiveness: Attractiveness helps celebrities be more likeable and to connect more with the target market and as such this is an important attribute to look for in a celebrity. Credibility: This helps the consumers to trust what the celebrity is saying and to pay more attention to him or her and what he or she is endorsing. This research is important as it looks at the factors within the partnership of a celebrity and a corporation and how they increase or decrease their impact on the impact of celebrity endorsement on sales and as such helps to decide how and when celebrities should be chosen as endorsers. Impact of celebrity Endorsement on Overall Brand In order to select a celebrity for a given product, there should be an optimal match between celebrity and brand image. Here are some parameters which should be considered: (Katyal, 2010): Celebritys personal character is not controversial Personal character fits with the image of the product / brand Cost of hiring the celebrity is worth the output Is there any controversy risk attached after the ad campaigns launched Celebritys popularity Is the celebritys appeal local or regional and does it fit with the appeal of the product in terms of region Celebritys overall credibility Is the celebrity him or herself a brand user? What is celebrity profession? Does it matches to have a natural match to the product and appeal to the consumers. For example, celebrity figure from sport is natural to promote sports related stuff and footwear. What values celebrity is associated with the product? If a celebrity is put in a role to propagate the human service cause does he/she be social worker or figure. Does target audience want to believe in the celebrity for the target product to be advertised or message to be conveyed. After advent of television, cable television, and internet, advertisement industry got revolutionized. New trends and format were introduced for rapid and technical way to impress the public and numerous items, products and services became the household names. Television though invented in 1920s became commercial medium in 1950s. This happen when a price of the television sets began to approach affordable range of average person. Print and Radio had to take back seat to give a way to the new technologies. Now the commercials could be broadcasted with sight, sound, and motion. First time in the history advertisers saw huge potential of multimedia technologies which could give higher gains in sales and profits provided right tools and ideas were selected. Cable television channel introduced channels like MTV for young music lovers, ESPN for sports enthusiasts and Food Networks for people with love of cooking. These new channels were attractive and fun for advertisers who wish to target certain audience for example; entertainment, sports, or food (Sample, 2010). Celebrities in Advertising Personal in marketing have used celebrities in commercials, print campaigns and promotions and other seller techniques for years. It has worked in the past because it was executed properly. However, use of celebrities to grab viewers attention to eventually make sales depends on proper celebrity casting. The right selection of star to pitch the product will mean that the buyers can relate to that person the person a buyer would want to believe in. It is not as simple as you think it is because in many cases the right celebrity is not always affordable. On the flip side, the right celebrity is not always the most expensive one either. Above all else, the most important resides in considering whether the celebrity you select is right for your campaign and take the process from there. Another key factors that one must take into account is the fact that advertisers should understand the basic premise of hiring the celebrity and making it clear to him what is required and the nature of the exact role of the celebrity. If this is successful, companies may retain the celebrity for other products of their brand, making the celebrity more of a brand ambassador than a product endorser. Celebrities can be seen as a marketing vehicle that will likely to continue in the near future. As long as there are new stars being introduced into our entertainment arenas there will be no shortage of talent to fill the need. Though, doing the selection and positioning right is the biggest challenge but if done correctly it can translate into better response and higher sales volume. The equity effect of endorsement by celebrities: A conceptual framework The purpose of this study was create a framework which may be later used to organize and guide future research into how celebrity product endorsement creates equity for both the endorsed product-brand and the endorsing celebrity. The focus of Diana Senos study was how the celebrity as well as the brand could serve to increase equity for each other, essentially feeding off each others image to mutually benefit each other. It looked at the relationship between the endorser and the company and how a strategic fit could be achieved by utilizing the best fit of celebrity for the product to be endorsed. The central findings of the research state that celebrity endorsement is a form of co-branding and that both endorser image and brand image serve as mediators in the equity-creation process of celebrity product endorsement. Mobile brands connect with Pakistan Umair Naeem examines the relationship and industry effects of celebrity endorsement on the telecommunications sector. Umair states how the increase in competition has led cellular service providers to resort to differentiating their brands less on the basis of functionality and features and increasingly on the basis of emotional appeal and a certain message that is sent across. Celebrity endorsements are heavily used to drive home the emotional appeal and to personify the message that is being sent across. Using Mobilink as an example he states, Mobilinks sub-brand Indigo relied heavily on two factors toward establishing its brand equity: brand ambassadors that exuded style and sophistication, and a unique classy look that permeate all forms of its Indigo brand communication. Indigo used models such as Zainab Qayum, movie stars like Shaan, and popular musicians such as Strings to infuse style into its branding. It also played on the aspirations of young business professionals through the atmosphere and the locales of Indigos ads. He believes celebrity endorsement is currently necessary to differentiate the brands which are increasingly similar in features and thus celebrities help to personify the brands qualities. The naked truth of celebrity endorsement This research was conducted to understand how celebrity endorsement worked for retail outlets and retail stores in general, with a focus on Europes leading chain, J. Sainsbury. Thus The focus of the study is on using celebrity endorsements for retail outlets. Its emphasis is on fit between celebrity image and brand image. Specific cases are analyzed to evaluate the extent to which consumers associate themselves with the image that the given celebrity projects and how that, in turn affects their purchase behavior Sainsburys started using Jamie Oliver (a high profile television chef) for their advertisement campaign, who served to promote the companys grocery products. He was chosen as he was seen as the best fit for their brand. The case itself identifies the criteria that made the endorsement successful by conducting questionnaires, interviews, and focus group studies. It outlines the key elements along with how they were used in the campaign to create a sense of confidence amongst the consumers and thus creating a successful campaign. The overall extent to which the consumers associate themselves with the celebrity and his words is dissected. Impact of celebrity Endorsement on overall brand Endorsements are seen to be on the rise entailing a valid question posed to consumers. Is there a science behind the choice of the endorsers or is it just by the popularity measurement? Which precise reasons lead to impact on brands by using celebrity endorsement? A thorough study of the paper streamlined a 14 point model which can be referred to as a blueprint criterion by brand managers for capitalizing on the celebrity resource through 360 degree brand communication and can also be used in selection of celebrities. The model was projected as the foundation brick on the impact of celebrity endorsement in paper. Our study revealed that 14 factors of the model and the effects of celebrity endorsement are proportional. Success of a brand is determined through celebrity endorsement which is accumulative of the following 14 attributes. If the below parameters score is higher, the chances of getting close to the desired impact are greater. The winner stories of celebrity endorsement are promotions which reflect a fine fit between the brand and the 360 degree advertising. And a decent example of one such story is of Fardeen Khan and Provogue. In the apparel market, Provogues positioning is of a young, active, party-going, attention-grabbing brand and so is Fardeen Khan. The union between the two has had a massive impact and brand managers have utilized this endorsement through 360 degree dimension as noted earlier. Moreover, the marketing/advertising firms should identify the symbolic properties of the sought after product first, as also proposed by the transfer model. Thereafter, consultation of host celebrities is appropriate to assure their similar traits with the product. Finally, after sorting out budget and availability constraints, the suitable celebrity has to be chosen as a representation of symbolic brand properties. The chosen celebrity will have some meanings associated with him/her which will not be suitable for the product. Consequently, only salient features excluding unwanted meanings should be captured and taken care of.Also, advertisements should also be structured in way to highlight the essential similarities between celebrity and the product. When it comes to subtlety, depth and power in delivering meanings celebrities are much nuanced compared to anonymous models. Celebrities also offer demographic information, configurations of range of personality and lifestyle meanings very thoroughly. Their persona evokes meanings with greater clarity. Furthermore, celebrities through repeated performance on public stage create their personalized meanings which can be passed into advertisements, through meaning transfer process. For instance Preity Zinta is perceived as a fun-loving, vivacious and modern Indian woman who can be translated into brand campaign with similar characteristics. In conclusion, the fit between celebrity traits and brand positions and its attributes determine the success. Celebrity endorsements Marketers need to be aware of the impact of using celebrities in commercials, promotions and print campaigns because it works if done properly. If business are about to make an effective advertisement, it must be attention-grabbing to its consumers and therefore most of them uses celebrities as endorsers. According to the article of Katyal S. (2008), celebrities serves the purpose of getting viewers attention; but proper choice of celebrity determines whether it translates into a sale and product image is delivered precisely. Selecting the right star to enhance the image of your product means finding the person to whom your consumers can relate to, meaning the person your consumer wants to believe in. Sometimes the selection of the right star for your product is not that daunting, until you realise that in many cases affordability is in question with the right celebrity. Essentially due to familiarity with stars, brands are normally endorsed by celebrities who make them enormously attractive to consumers. But anyone who thinks seriously about branding soon realises that there are basically two kinds of strong brands: those that are focused and those that are diversified. Significance of branding with celebrity endorsements is complicated to estimate in the present cluttered media industry and consumer markets. Electronic media branding including television will be of continuing interest and importance even with its idiosyncrasies in consumer payment and brand definition. There are three explanatory reasons for this; firstly a strong brand identity is crucial to producing audiences in a multichannel environment which is an environment that is becoming more and more crowded as television converts to digital delivery. Perhaps it is the only means of gaining a place in a viewers/ users channel repertoire. Secondly, brands are important for businesses to expand its markets. Extensions of brand marry an established brand to a new service as a means of establishing immediate market credibility. Besides that the third aspect explains, branding with the use of celebrities in which it is necessary to leverage corporate assets in order to open new markets. These markets may be related to the present business of a branded entity (e.g., ESPN Magazine, CBS Sportsline website), or if not separate they may be unrelated (e.g., logo apparel and other merchandise, Fox Sports restaurant/bars). With the traditional advertiser supported model of television under increasing pressure, television providers, and especially broadcasters, are constantly looking for new revenue streams to continue enhancing brand image and generate sales extensively. All in all, the power of an endorsement by a celebrity depends on the relevance of the celebrity to the product. For example, if Oprah was promoting a book about an issue particularly relevant to women then she is most likely to be effective. A famous chef can endorse a cook book or a famous fitness celebrity can certify an exercise book. If the buyer believes that the celebrity brings an unusual insight or twist, they would be more interested. In the case of skin whitening products, Lucida-ds and [Met] Tathione should carefully assess their endorsers to avoid business campaign failure in terms wrong brand perceptions and ultimate sale drop. Therefore, it is important to consider the conformity of the product and the alignment of both celebrity and brand attribute to be a market winner. Chapter V: Research Study Design Research Objectives Objectives to be analysed should be crisp and clear in order to observe the effectiveness of the decision for celebrity endorsement. Apart from the economic interests of celebrity endorsements (e.g. rise in total revenue/market share), it involves several psychological objectives. Such as an increased knowledge of the brand name, a more clear representation of brand/product characteristics by consumers, enriched attitude towards the ad, towards the brand and lastly, increased purchase intentions. Celebrity endorsement attributes that increase consumer purchase intention Celebrity attributes that are of most importance when analyzing effectiveness of endorsement Impact of celebrity attributes on brand positioning Effects of multiple celebrity endorsement on brand image Effects of celebrity endorsement on brand equity Factors that affect the consumers willingness to purchase a product or service when endorsed by a celebrity? Research Question: What celebrity attributes affect purchase behavior of Lowe Raufs clients? Hypothesis Celebrity endorsement has a significant / insignificant impact on consumer purchase behavior H0= Celebrity endorsement does not have a significant impact on consumer purchase behavior H1= Celebrity endorsement has a significant impact on consumer purchase behavior. Theoretical Framework The theoretical framework has been designed based on the literature review on studies based on this topic. It has been identified through these studies that the following variables combine to form the essence of celebrity endorsement and together, they affect purchase intention. [Source: Chabo Dimed et. al (2005). Celebrity endorsement-Hidden factors to success, Journal of Advertising pp. 298-301] Relevant Variables Variable Article Constitutive definition Operational Definition Attractiveness (Independent) Celebrity endorsements- Hidden factors to success The likeability of the celebrity associated with a product or service with regard to the glamour of the celebrity. Q 17, 18, 19, 20 21 Purchase Intention (Dependent) Impact of Celebrity Endorsement on Consumer Buying Behavior and Brand Building The ways in which a consumer interacts in accordance with the advertisement strategies run by a company for its product or service. Q12, 13 15 Brand celebrity Fit (Independent) Impact of celebrity endorsements on brands It explains how closely the personality and image of the celebrity matches the positioning of brand. Q 26, 27 ,28 29 Brand Recall (Independent) Advertisement and Promotion It explains how the consumer recognizes the brand with the celebrity who endorses the product or service. Q7, 8, 9, 10 11 Likeability (Independent) Impact of celebrity advertisement on customers brand perception It explains how the charm or glamour of the celebrity affects the sales of the brand. Q 24 25 Trustworthiness (Independent) Celebrity endorsements- Hidden factors to success The celebritys history with the consumers develops a level of trust between the two parties and this is what trustworthiness explains here. Q 22 23 [Source: Chabo Dimed et. al (2005). Celebrity endorsement-Hidden factors to success, Journal of Advertising pp. 298-301] Research Methodology This section outlines and elaborates on the research and how it was conducted. It covers the details of the research design, methodology for collecting the data, population, questionnaire development and data analysis. The aim of the paper is to figure out how celebrity or endorsements affect brands. The basic idea is to equip ourselves with additional research on the phenomenon of consumer response with respect to celebrity endorsed brands; this makes the research a basic research. Since the objective is to find how celebrity endorsements affect brands, this research is termed causal in nature. Data Type The bulk of this study revolves around quantitative data due to the fact that there is greater chance of bias in qualitative data as well as the fact that that numeric data is easier to analyze and understand. Data may be clearly measured and hence this serves as the major portion of the analysis. Quantitative data has been obtained through questionnaires, filled up by employees of Lowe Rauf as well as the final consumers so that both perspectives are covered. Qualitative data is in the form of interviews, two of which are conducted; one with the GM of the Lahore division and another, a joint interview with the account managers of Nestle and Mitchells. Population The study is based on understanding how consumers purchase intention is affected in the wake of celebrity endorsement. Since the study is limited to Lahore, the overall population sample would be equal users in Lahore, which equates to 4,695,600 (based on local census). Sampling Procedure Convenience, non-probability sampling is used for the questionnaire, based on the ease of access and availability of resources for the researcher. The final sample for the questionnaire consists of 30 users (16 male, 14 female) with varying ages, income brackets and occupations. For the interview, as stated, Anwar Kabir (GM Lahore branch) and the two account managers (Haris Habib and Zakria Fawad) are interviewed, based on convenience as well as relevant experience, working within the industry and actually hiring celebrities. Sampling Frame For the purpose of this research, the list of elements upon which the sample is selected from the population includes the fact that they should be easily accessible to the researcher (as convenience sampling is used). The other element of is that at least 50% of the sample should fall into the SEC B income bracket. This is because research shows this class to be the most frequent users of these products. For the interview, the major element (apart from convenience) is that the persons should be experienced in terms of the celebrity endorsement process and must have actually worked on campaigns to select celebrities based on different factors. Data Collection Procedure This research is based on the primary data collection approach. Questionnaires are used for collecting data. Personally administered questionnaires have been used. They were distributed to a total of 30 people of different ages, occupation and income; requiring them to fill a total of 30 questions each. Once the questionnaires were filled they were collected. The anonymity and confidentiality of the respondents and their responses has been ensured and data was analyzed at an aggregate level only. Close ended questions are used in the questionnaire which helps the respondents to make quick decisions to choose among the several alternative before them (Sekaran, 2000). The nature of the questionnaire has also helped the researcher to code the information easily for subsequent analysis. Likert-style rating scale was used; it consists of subsequent options: strongly agree, agree, neutral, disagree, and strongly disagree. Different statements were made in the questions and respondents were asked the degree as to what they agree or disagree upon. Questionnaire Development The questionnaire itself was kept simple and basic to ensure clarity and reduce bias. The purpose was to gather data from the selected population sample with regards to the topic. The questionnaire consisted of two parts, the first section contained six questions seeking information about the respondents age, gender, income, marital status, education and occupation. The second section contained questions that were based on information regarding the variables identified in the first chapter, this section itself consisting of five sub-sections; brand recognition and recall, purchase intention, endorser credibility and trustworthiness, endorser attractiveness likeability and image fit. The information attained would be used to analyze the findings and further the study. [Questionnaire attached in Appendix 1] Respondent Profile Data collection from the questionnaires shows that the respondent is a single 18-28 year male student with an income of 30,000-40,000. The other type of respondent is an 18-28 year old housewife with kids and income of 30,000-40,000. [Graphical representations of respondent demographics in Appendix 2] Data Analysis Procedure Once all the data is compiled, it is transferred to SPSS. This is done to understand how purchase intention is affected by the variables outlined in the theoretical framework. Values in the questionnaire are changed to numeric form so that data is quantified. Questions with the Likert-scale rating are given numeric forms, with 1 representing strongly disagree to 5 representing strongly agree. Using this method, the data is input into the software and a regression model is created, along with descriptive statistics and frequency tables. Chapter VI: Results Findings Interview Findings There were two interviews conducted within the Lowe Rauf agency, the first was with the general manager, Anwar Kabir and the second was with Zakria Fawad, the account service maanger. The interviews revealed that it is necessary to prioritize the needs of the firm as well as the agency in light of the budget allotted to the advertisement itself and the portion of the budget available to hire a spokesperson. Since the ideal spokesperson may not be within budget or may not be available due to other reasons, it is imperative that the importance of the key celebrity endorsers attributes be ranked and measured in terms of the impact on purchase intention of the relevant consumer. There were five key attributes that were thought to be important by the Lowe Rauf management, which were: attractiveness, likability, brand fit, trust worthiness and recognition. The order of their importance however is very subjective and it is believed that a more objective means to rank these and other relevant variables, would serve to make better and more informed judgments as to the importance of each variable as per the needs of the client. Hence it becomes important to conduct a regression analysis and quantify the impact of each variable on the purchase intention of consumers within the target customer category. Purchase intention = 0.0461095 + 0.353232* brand recognition and recall + 0.351173* trustworthiness + 0.133718* attractiveness 0.0495677* image fit + 0.21128* likeability The model tested has a coefficient of determina

USA: Geography and Cultural Features

USA: Geography and Cultural Features Introduction The United States is one of the single most greatest countries in the world. Our relationship with this country is we all live in the United States. One interesting fact about this country is it has 50 states, is ranked 4th most largest country in the world by land, and 3rd by its population. Physical Features and Agriculture The official name of this country is the United States of America and it is the name of all the 50 states as one. It is located in the continent North America and the bordering countries are Mexico, Alaska, and Canada. The area of the United States is 3.797 square miles. The ratio of the United States compared to the United States is 1:1. The U.S. has one of the most significant   economic markets in the whole planet. Our country is in the top three importers and exporters. Billions of dollars of goods help support thousands of jobs. The United Statess landforms are the Rocky Mountains, the Appalachian Mountains, the Mississippi River, Mississippi Tributaries, the great lakes, Great Lake Ontario, Great Lake Superior, Great Lake Huron, Great Lake Erie, Great Lake Michigan, and much more. Natural resources in the United States are natural gas, iron, coal, uranium, copper, phosphates, silver, gold, mercury, zinc, lead, nickel, petroleum, bauxite, potash, molybdenum, and much more. Our countrys climate is summer are tropical and warm in the plains and in the southern states, while the southwest are extremely hot and scorching dry. All of this information is important because it tells us what natural resources are in the U.S., what the weather is like,information about the United Statess economics, what landforms are in the country, what other countries are nearby, how big this country is, and how many states are in it. Cultural Features The official language of the United States is English. Some events and holidays celebrate in the U.S. are Christmas Day, Thanksgiving, Halloween, New Years, 4th of July, Easter, Martin Luther King Jr. Day, Presidents Day, Labor Day, Veterans Day, Valentines Day, Columbus Day, and Memorial Day. Education in the United States is free and children start school around the age of 3 to 5. Recreational areas in our country are national forests, national parks, national monuments, national wilderness zones, and more. Diets in the U.S. arent very healthy because most of the population eats oily and sugary foods. In addition, less than 10% of the United States eats vegetables and healthy foods. U.S. cuisine is basically mixed with European colonization cuisine. The culture of the United States is different and interesting from other cultures because it is a mix of different cultures to make one culture. This is important because it tells us what the people in the United States celebrate, eat, what their education is like, and what language they speak. Conclusion The United States of America is one of the best and most interesting countries on the planet. Anyone reading this would find out that the the U.S. celebrates many holidays. Something interesting someone would find out about our country would be the United States is ranked 3rd in the world by population. In conclusion, the Unites States is one of the most extraordinary countries in the world.

Cuban Reform Essay -- International Government

Since the Cuban revolution, Cuba has been characterized as having a powerful centralized government and as being socialist in nature. Fidel Castro maintained leadership of Cuba from 1959 until 2008 and guarded Cuba away from capitalistic ideology. Throughout his presidency, he was able to curtail the establishment of privatization and economic liberalization. For instance, as late as 2006 the public sector made up 78% of the economy and the private sector only made up 22% of the economy (Oxfam). However, with the election of Raul Castro in 2008 by the National Assembly, there seems to be a shift in ideology that is less antagonistic toward decentralizing power, privatization, and economic liberalization. Raul Castro has brought reforms to Cuba that limit the power of government, weakens the influence of communist hardliners, and boost the ability of the Cuban people to participate in the economy without government supervision. All in all, Raul Castro is preparing Cuba for a period in which the Cuban Communist Party is becoming more moderate and market-oriented practices are being sought after and implemented. One of the biggest reforms in Cuba has been the implementation of term limits on political offices. They were first proposed at the Communist Party national conference in 2011, in which Raul Castro urged the adoption of ten-year terms, including a two five-year term limit for the presidency (Bo). The proposal of term limits manifested itself from Castro’s plan to feed democracy into Cuban politics. He believes that the term limits will allow new ideas into government as a result of more people participating in Cuba’s political system over a shorter period of time. The proposal’s popularity proved itself when it w... ...food production and the benefits of localizing it. Neill, Morgan. "Raul Castro Pushes Change for Cubans." CNN. Cable News Network, 26 Apr. a Talks about the profits made by private farmers after they were given land for food growing. Robles, Frances. "Cubans Who Work More Will Get Higher Salaries." MiamiHerald. Miami Herald, 11 June 2008. Web. 01 Apr. 2012. Explains the changes from flat rate wages to wages that respond to work ethic and position. "Social Policy at the Crossroads." Oxfamamerica. Oxfam, 05 Mar. 2009. Web. 02 Apr. 2012. Gives the statistic of the amount of food Cuba imports. Sullivan, Mark. "Cuba: Issues for the 112th Congress." Congressional Reasearch Service. Federation of American Scientists, 24 Feb. 2012. Web. 15 Apr. 2012. Report that informs of the economic changes undergoing Cuba since Raul Castro’s presidency, financial statistics. Cuban Reform Essay -- International Government Since the Cuban revolution, Cuba has been characterized as having a powerful centralized government and as being socialist in nature. Fidel Castro maintained leadership of Cuba from 1959 until 2008 and guarded Cuba away from capitalistic ideology. Throughout his presidency, he was able to curtail the establishment of privatization and economic liberalization. For instance, as late as 2006 the public sector made up 78% of the economy and the private sector only made up 22% of the economy (Oxfam). However, with the election of Raul Castro in 2008 by the National Assembly, there seems to be a shift in ideology that is less antagonistic toward decentralizing power, privatization, and economic liberalization. Raul Castro has brought reforms to Cuba that limit the power of government, weakens the influence of communist hardliners, and boost the ability of the Cuban people to participate in the economy without government supervision. All in all, Raul Castro is preparing Cuba for a period in which the Cuban Communist Party is becoming more moderate and market-oriented practices are being sought after and implemented. One of the biggest reforms in Cuba has been the implementation of term limits on political offices. They were first proposed at the Communist Party national conference in 2011, in which Raul Castro urged the adoption of ten-year terms, including a two five-year term limit for the presidency (Bo). The proposal of term limits manifested itself from Castro’s plan to feed democracy into Cuban politics. He believes that the term limits will allow new ideas into government as a result of more people participating in Cuba’s political system over a shorter period of time. The proposal’s popularity proved itself when it w... ...food production and the benefits of localizing it. Neill, Morgan. "Raul Castro Pushes Change for Cubans." CNN. Cable News Network, 26 Apr. a Talks about the profits made by private farmers after they were given land for food growing. Robles, Frances. "Cubans Who Work More Will Get Higher Salaries." MiamiHerald. Miami Herald, 11 June 2008. Web. 01 Apr. 2012. Explains the changes from flat rate wages to wages that respond to work ethic and position. "Social Policy at the Crossroads." Oxfamamerica. Oxfam, 05 Mar. 2009. Web. 02 Apr. 2012. Gives the statistic of the amount of food Cuba imports. Sullivan, Mark. "Cuba: Issues for the 112th Congress." Congressional Reasearch Service. Federation of American Scientists, 24 Feb. 2012. Web. 15 Apr. 2012. Report that informs of the economic changes undergoing Cuba since Raul Castro’s presidency, financial statistics.

What are the Effects of Marriage and Religion on African Americans in U

What are the Effects of Marriage and Religion on African Americans in Urban America? The last three decades have witnessed a â€Å"retreat from marriage† in the United States, marked by high rates of nonmarital births, lower rates of marriage, and divorce. Although a growing body of research on the retreat from marriage has focused on its social and economic causes, little attention has been paid to the role that cultural institutions play in furthering or resisting the retreat from marriage. This paper focuses on the role that religious institutions—and the cultural norms and behaviors they promote—play in resisting this retreat among new parents in urban America. Using data from the Fragile Families and Child Wellbeing Study, we find that urban mothers who attend church regularly are significantly more likely to be married at the time of birth compared to urban mothers who do not attend church frequently, and that urban mothers who have a nonmarital birth are significantly more likely to marry within a year of that birth if they attend church f requently. These religious effects are mediated in part by the relationship-related beliefs and behaviors promoted by churches. Church-going urban mothers express higher levels of normative commitment to the institution of marriage. They also are more likely to benefit from higher levels of supportive behavior (e.g., affection) from the father of their children and lower levels of conflict with the father over sexual fidelity. Thus, by fostering beliefs and behaviors that support matrimony, religious institutions help urban mothers make the transition to marriage in communities where marriage has become increasingly infrequent. Recently, there has been a huge decline in marriage... ...ay also help explain distinctive class, racial, and ethnic patterns of marriage. Works Cited Furstenberg, Frank. 2001. â€Å"The Fading Dream: Prospects for Marriage in the Inner City.† In Problem of the Century, edited by E. Anderson and D. Massey. New York, NY: Russell Sage Foundation Allison, Paul D. 1995. Survival Analysis using the SAS System: A Practical Guide. Cary, NC: SAS Institute, Inc.. Anderson, Katherine, Don Browning, and Brian Boyer. 2002. Marriage: Just a Piece of Paper? Grand Rapids, MI: Eerdmans. Axinn, William G. and Arland Thornton. 2000. â€Å"The Transformation in the Meaning of Marriage.† In The Ties that Bind, edited by L. Waite. Hawthorne, NY: Aldine de Gruyter. Thornton, Arland, William G. Axinn, and Daniel H. Hill. 1992. â€Å"Reciprocal Effects of Religiosity, Cohabitation, and Marriage.† American Journal of Sociology 98:628-651.

Malcolm X Essay -- essays research papers fc

Malcolm X   Ã‚  Ã‚  Ã‚  Ã‚  Being an African American in the United States during the civil rights movement was one of toughest times to live through. The African American felt as if they were treated as non-humans being sent to the United States as slaves, being deprived of their education, forced to live in separate segregated areas, and given the careers that were the lowest paying jobs. They also had no political rights or legal protection. After the North had fought for the African American population to gain freedom from slavery, they were abandoned and were forced to fight for themselves. The Blacks were then left with much ambivalence in regard on how they would go about achieving civil rights. During this time was when a man named, Malcolm X, stood up for what he believed in and is now one of America’s greatest civil right leaders in history still today. On May 19, 1925 Malcolm Little was born in a small Midwest town called Omaha, Nebraska. He grew up in a family of eight children with his mother, Louis Norton Little, who was a homemaker and his father, Earl Little, who was a Baptist minister and supporter of Black Nationalist leader Marcus Garvey. Earl’s active part in with the civil rights provoked death threats from the white organization Black Legion, forcing the Little family to relocate. At this time Malcolm experienced friction between his parents and the child abuse of his older siblings by his mother. Despite this hostility, the family lived well in a good part of Michigan. Then one night, after a fight Rev. Little went out to take a walk, Malcolm and family were awaken by the terrible news of their father’s death. This simple act of racism drastically affected the lifestyle of the Little family, and a large insurance policy which Rev. Little signed for, refused to pay leaving the family with hardly anything. W ith only unskilled jobs to support the nine-person family, Malcolm’s mother began receiving welfare checks. With this came the deterioration of her pride and eventual mental breakdown and she was then admitted to a mental institution. Soon the family fell into poverty and could not feed themselves. After much struggle, the welfare agency split the family among various foster homes and orphanages. Malcolm was anxious to meet new friends but he found that he did not fit in with the upper-middle-class boys and girls so he g... ...the murder of Malcolm X had ties back to the Nation Of Islam and they were sentenced to life in prison. Malcolm’s death created many mixed feelings amongst the people of the world. However the influence of Malcolm X did not end with his death. Some Black activists started campaigning â€Å" Black Power† instead of the traditional anthem, â€Å"We Shall Overcome.† The actions from the African Americans started following more of Malcolm’s teachings and beliefs after his death and they eventually did not have to ask for white acceptance, and held power to create a better society for themselves. In fact many today are still learning about how he became an important figure in history. Malcolm X became a hero for black people everywhere because he was one who spoke out with controversial ideas without fear or compromise. Malcolm’s actions made him one of the most memorable leaders in our history today. Works Cited http://www.brothermalcolm.net/  © 1999 TWENTY-FIRST CENTURY BOOKS Ohio http://www.cmgww.com/historic/malcolm/bio.html http://www.galegroup.com/free_resources/bhm/bio/malcolmx.htm The African American Almanac, 7th ed., Gale, 1997. Malcolm X Talks TO Young People betty shabazz &pth

Research Critique †Burns And Grove Essay

Introduction Burns and Grove (2011), define qualitative research is a standardized, personal way used to define life experiences and grant them meaning. A qualitative study must establish a dilemma or research problem, does not contain a hypotheses, and the research questions, which evolve as the study progresses are usually very broad. As a result, the person conducting the study looks for data to form impressions; this type of research cannot be measured. This qualitative research critique will analyze the problem statement, purpose and research questions, literature review and conceptual framework of Qualitative Study on the Impact of Falling in Frail Older Persons and Family Caregivers: Foundations for an Intervention to Prevent Falls. Critical Appraisal Problem Among adults 65 years of age and older, falls are the main purpose of injury death and the most typical reason for nonfatal injuries and trauma related hospital admissions. In 2010, approximately two million nonfatal fall injuries in older adults were cared for in emergency departments with costs totally approximately $30 billion (Centers for Disease Control and Prevention, 2012). Injuries sustained from falls include fractures (hip, spine, forearm, leg, ankle, pelvis, hand), lacerations, and head traumas. Often times after a fall, an individual will become disabled, lose their independence, or develop a fear of falling again causing them to decrease their activity level. Decreased activity level results in decreased mobility and muscle mass, loss of being physically fit, and actually increases an elderly person’s chances of falling. In addition to the physical injuries from falls, patients also suffer emotionally and socially, as do their caregivers from increased dependence on them. Purpose and Research Questions The objective of the study was to review the impacts of falls in older adults, some of whom had cognitive impairments and the impacts on their  primary caregivers who were family members. The subjects taking part in the study all had recently experienced a fall. The other purpose of the study was to make recommendations for a fall prevention program. While the researchers did not provide the questions they used, based on the information given they were questions such as: What are the consequences you fear from falling (physical, emotional, social)? What caused the fall? How did you cope with the fall? What do you expect from a fall prevention program? The qualitative method of the grounded theory: a constant comparative analysis to identify common themes and issues was used to answer the authors’ research questions. Qualitative research is a methodical, personal way used to illustrate personal experiences and give them meaning. In a qualitative study, participants are chosen by those conducting the study to participate because of their knowledge, views, or experiences related to the study rather than by chance (Burns & Grove, 2011). In this study, the purpose and research questions used were related to the study about falls in the elderly and the impact it has on both them and their caregivers. Literature Review The authors of the article researched both qualitative and quantitative studies relevant to the focus of their study on falls. The study used references from 1988 through 2009 and approximately half of them were greater than five years old and the other half were less than five years old. Protocols for qualitative research were followed with regard to purposive sampling and triangulation, the sampling and data analysis reached saturation, and the manuscripts of the interviews were tested with interviewees (Faes et al., 2010). Some weaknesses of the study were the small sample size and the fact that the results were not statistically valid for other populations. The literature review presented valid evidence and information to support the authors’ argument for the need for a fall prevention program to discuss and educate people on ways to reduce the consequences of falling and provide information on safety to prevent falls. Frame of Reference When conducting this study, the grounded theory guided the authors who interviewed 10 caregivers and 10 patients. Three patients were cognitively unimpaired, four had mild cognitive impairments and the remaining three were dementia patients. All patients had experienced a recent fall and both them and their caregivers were used as the authors’ frame of reference. After the study, a framework was developed from the study findings that consisted of two tables that presented the socio-demographic and health characteristics of patients and the socio-demographic and health characteristics of caregivers and their care recipients. Interview responses were also categorized into the following categories: emotions, social consequences, attributions, coping, burden and rewards of care giving, and fall prevention program. This framework was used by the authors to determine the need for a fall prevention program. Conclusion Falls impact the elderly physically, emotionally and socially as well as contribute to added stress amongst their caregivers. Therefore, the authors of this study suggested that a fall prevention program involving both patients and caregivers should be implemented. The fall prevention program should target reducing the consequences of falling, provide advice on walking and standing more safely, promote self-efficacy and activity, and discuss the cause of falls (Faes et al., 2010). Caregivers should also be properly educated on ways to prevent falls and on how to supervise cognitively impaired patients. References Burns, N. & Grove, S.K. (2011). Understanding nursing research: Building an evidence- based practice. Retrieved from http://pageburstls.elsevier.com/#/books/978-1-4377-0750-2/pages/52532283 Centers for Disease Control and Prevention. (2012). Falls among older adults: An overview. Retrieved from http://www.cdc.gov/HomeandRecreationalSafety/Falls/adultfalls.html Faes, M., Reelick, M., Joosten-Weyn Banningh, L., Gier, M., Esselink, R., & Olde Rikkert, M. (2010). Qualitative study on the impact of falling in frail older persons and family caregivers: Foundations for an intervention to prevent falls. Aging & Mental Health, 14(7), 834-842. doi:10.1080/13607861003781825

Marketing and Ideas Essay

Business-to-business (B2B) describes commerce transactions between businesses, such as between a manufacturer and a wholesaler, or between a wholesaler and a retailer. B2B (Business to Business) Branding is a term used in marketing. B2B Marketing Plan – Goals & Objectives * Introduce my company to the market (develop company brand) * Introduce my products or services to the market * Introduce a new product/service to an existing market or markets * Introduce a new product/service to a new market? * Increase my market share * Stop market share erosion from competitors * Develop new market segments for my product/service * Increase profit margins * Improve my product service sales mix * Implement a new small business pricing strategy Differences Between B2B & B2C Marketing There are vast differences in business to consumer marketing, known as B2C, and business to business marketing, known as B2B. These two types of marketing differ in the mediums, strategy and techniques employed. They also differ in their approaches, with consumer marketing attempting to reach the most consumers as possible, while business marketing attempts to reach a small slice of target customers. Marketing Appeal * Consumer and business marketing use different strategies to appeal to their consumer base. Consumer marketing by definition is for the masses and appeals to base needs and wants. Whether it is for laundry detergent or a high-end watch, consumer marketing must play up the lifestyle-enhancement features of their product. Business marketing, on the other hand, appeals to practical concerns, such as cutting costs or growing revenue. For example, a software product that can eliminate manufacturing redundancies appeals to business owners’ desire to increase efficiency. Marketing Strategies * B2C and B2B marketers use different strategies to appeal to their  market segments. Consumer marketers try to capture the most â€Å"eyeballs† as possible, using metrics such as viewers, market share and pay-per-impression. Business marketers prefer to know that their target consumer is being reached and do not care as much about the total number of views. These marketers seek out niche publications, websites and TV shows that will be viewed mostly by a particular business segment. Advertising Mediums * Consumer and business marketers choose different mediums to reach their clients. For example, a business marketer would be eager to sponsor an industry awards show or trade conference. They might also advertise in a niche trade magazine. A consumer marketer, meanwhile, seeks to maximize exposure with the most widely viewed mediums. The Super Bowl, which brings in about 100 million viewers each year, is a consumer marketers’ dream. Product – vs. People-Driven Marketing A critical difference between B2C and B2B marketing involves the way the purchaser connects to the brand. Consumer-driven marketing is based on a connection with the product to drive the brand. Business marketing is based on the relationship between individuals to propel the brand forward. If you are choosing a corporate legal firm to represent your company, for example, you want to know and trust your attorneys. You need to meet them and gain a feel for the services they offer. On the other hand, consumer marketing is driven more by the price, quality and personal satisfaction that a product can provide. B2B Marketing Ideas Business-to-business, or B2B, products and services are a slightly different animal when it comes to marketing. Traditional means of marketing like cold calling and direct mail are not as effective. However, marketing to businesses is not impossible. With a few out-of-the-box tactics, like social networking and email marketing, you can still generate some rewarding results. I’ve listed a few ideas below. Email Marketing Email marketing currently boasts one of the highest returns on investments  (ROI) in the marketing arena–currently a whopping $43 for every $1 spent, according to the Direct Marketing Association. The old trend use to be to buy a huge email list and blast them with your message. But since the CAN-SPAM law has been enacted, it is now illegal to email people without their permission. However, there are still ways to grow an in-house email list that can generate results. Search Marketing * Many B2B companies are using search engine marketing, both paid and organic (not paid), to generate traffic to their websites and landing pages. While going to a phone book might be the â€Å"search† method of the past, doing an online search using Google, Yahoo or Bing is what people do now when looking for potential business clients. Social Media Marketing * Sites like Facebook, Twitter and LinkedIn offer businesses a variety of ways to provide valuable content, engage their audience where they are and generate referrals quickly. While some may think these sites are strictly for business-to-consumer (B2C) enterprises, the B2B presence is growing. LinkedIn, especially, is a business social networking tool. The popularity of these social networks stems from the huge potential for word-of-mouth. It’s all about creating a positive buzz online about your brand that draws people to you. Blogging * Previously just the online journals of the cat lady, blogs, or Web logs, are now big business. According to Technorati’s State of the Blogosphere report for 2008, they have indexed 133 million blogs since 2002, and they range from personal to business. Business blogging provides a way to showcase news and products, demonstrate your knowledge as a thought leader, and provide information that is valuable in your industry. Great content will pull visitors to your site, where you have the opportunity to develop trust and loyal customers. Conclusion * Marketing has not only made a fundamental shift from push (interrupt audience with your message) to pull (attract people to your message) marketing in the B2C arena, but in the B2B arena as well. The tips listed  above, when done correctly, can help draw business clients to your message, service, product and brand.

How Chris McCandless Died Essay

Krakauer’s Into the Wild analyzes the whole story of Chris McCandless, a young fellow, who in 1992 strolled profound into the Alaskan wilderness and whose SOS note and withered body were discovered four months after. Globally top rated creator Jon Krakauer investigates the fixation which drives a few people to examine the outer furthest reaches of self, abandon human advancement and look for illumination through isolation and contact with nature (Krakauer, Pp.160). Chris argued that †The essential center of a man’s living soul is his obsession for the enterprise. The delight of life originates from our experiences with new encounters, and thus there is no more prominent bliss than to have an unendingly evolving skyline, for every day to have another and diverse sun.† (Chris McCandless). McCandless looked upon some literary figures that influenced the decision into leave behind everything that the parents provided and go on an adventure in dangerous Alaska. T he literary heroes discussed below had a complete influence from the books they wrote that Chris read and hence getting motivated about the journey. Chris had a similar connection to Leo Tolstoy since Chris’ was an outstanding group of Old Russian Nobility. The connection with Leo was acquainted with Chris’ Life (Madjid, Pp.131). The connection they shared influenced Chris to admire Leo as his legend. In spite of the fact that, He viewed Leo’s way of life, he additionally read books from Leo which influenced to admire what Leo had felt. For Example, a book composed by Leo Tolstoy called Anna Karenina, Leo expressed that †Every single cheerful family is similar; each despondent family is troubled in its way.†(Leo). Chris’ life can be associated with the character into the story since McCandless was additionally despondent with family because Chris’ folks had furnished with all that was needed; it is the thing that made Chris is miserable inside family. The family had felt that giving everything fulfilled Chris’ desires; however, concerning Chris’ view it didn’t ma ke a happy life. Amid Chris’ enterprise, he had gazed upward to many characters (Merkley, Pp.163). However, one that emerges the most was Leo Tolstoy; this was on account of Chris had life and perspectives like Leo. Chris required motivation, from the saints and Leo Tolstoy turned into a most noteworthy legend all through McCandless’ trip. Tolstoy influenced Chris profoundly in the path of asceticism and seeking an alternative to middle-class living. Henry Thoreau was a notable figure in the American philosophical movement of Transcendentalism. This philosophy revolved around the possibility that the foolish congruity of the encompassing society was not sufficiently adequate in life (Harms, Pp.126). Undoubtedly an ideal approach to wind up plainly a visionary is to forfeit your living close by and frame a stable bond with the nature around you. Into the Wild by Jon Krakauer displayed Christopher McCandless, a man who was propelled by these early visionary figures, and before the finish of the trip, Chris is tantamount to Thoreau. McCandless discovered the truth in introspective philosophy. A visionary has solid convictions in evading human connections, realism and grasping mysticism. The primary thing Chris did was surrender family, the general population that was nearest. This was the initial phase of turning into a visionary since they trusted that human connections meddled with the capacity to associate with nature genuinely ( Vera, Pp.52). Chris additionally turned out to be exceptionally irritable and ambiguous with the general population that came crosswise over as he bummed a ride, making a point to maintain a strategic distance from human connections. Chris once stated, †You are incorrect if you think Joy radiates only†¦from human connections. God has set everything around us, and you should simply go after it.† (79). Chris had a disposition that influenced it to appear as though clearly nature is the subordinate of happiness. Chris didn’t have time for human connections just like Henry. †Jack London is King† this was cut into a piece of wood found at the transport where Chris McCandless’ body was found. Chris McCandless appreciated Jack London as a man and an essayist (Brandt, Pp.189). Chris went into the wilds of Alaska to demonstrate that he could live off the land, with no advanced accommodations, and no human contact. Jack London composed stories about men and creatures encounter the earth, and survival against hardships, which were composed of his own life. His works included independence and the investigation of the laws of nature. Chris needed to investigate his own independence, his identity, and how he was to carry on with whatever is left of his life. London, a communist, and drifter, lived and worked among poor people and lower classes and related to their predicament. He tramped for a period, as did McCandless. McCandless, similar to London, searched out and related to minimizing individuals living on the social edges (Brandt, Pp.190). Chris’ aspiration in life was to be unified with nature and investigate. He needed to find the world for himself. It didn’t make a difference to him on the off chance that others viewed as foolish; pursuing his fantasies made a difference more to him than taking into account others’ reactions. †ANY MAN WHO WAS A MAN COULD TRAVEL ALONE.† McCandless basically did not trust that there was have to rely on others to survive. For the duration of Chris’ life, he overlooked relations with family and declined to be too sincerely associated with anybody met on the journey to Alaska. McCandless blossomed with independence and one’s capacity to make his own particular way. †YOU CAN HARDLY WAIT FOR MOTIVATION; YOU NEED TO FOLLOW IT WITH A CLUB.† (Hanssen, Pp.195) As confirmation from the book, Chris ends up being an extremely willful and firecracker individual. Chris is certain beyond a shadow of a doubt of objectives and won’t l et anything block on them. Conclusion Chris had a life philosophy that life is more of interaction with nature and sharing the happiness but not just the family relationships. McCandless demonstrates this veneration in one of the most recent days of his life when he composes a short farewell to the world: †I HAVE HAD A HAPPY LIFE AND THANKED THE LORD. FAREWELL, AND MAY GOD BLESS ALL!† (199). In the last snapshots of McCandless’ life, he communicates actual inclination about the long excursion by lauding God alongside every other person in his life. This demonstrates profound regard to God for brave and satisfying life by saying thanks to the sky (Krakauer, Pp.195). McCandless regularly discusses religion is putting trusts that God has taken a substantial part in making life so energizing and in this manner feels thankful for it. Christopher McCandless takes the Transcendentalist way of life by disengaging himself from society, living with just basics and following transcendentalist religion full-hearte dly. Chris’ life decisions and philosophical thoughts are demonstrated through the voyage to Alaska and take after the perfect Transcendentalist life to an adequate degree, which is the reason such a large number of Transcendent adherents alike and not-alike end up noticeably charmed by his character and his story in Krakauer’s Into the Wild.